Pred-ICT-ion: Layar.com is heading the wrong AR direction

Layar (www.layar.com) started as a very succesfull augmented reality company, by launching their layar browser and content services. But, nowadays, they are fully focussing on adding digital content to print. And in my opinion, that is a great mistake. They should deliver the best environment for augmented reality content creation, for in the near future several interesting devices will become available for consumers, like smart digital windows, AR-glasses and other see-through equipment. My pred-ICT-ion is that Layar will lose ground to companies like Google and Microsoft within 2 years and. I don't understand why Layar is directing to digital print. Pressure of their investors....?